Websites looking like web applications that look like websites that look like…

I couldn’t agree more. “Websites are looking like web applications that look like websites that look like science fiction that look like Apple that are quickly looking like a design trend of the late 2000’s.”

I see a lot of, while technically sleek websites, all starting to look the same. Where is the character? Why bother with all this ornamentation just for ornamentation’s sake? See MacHeist for a good example of this. Why is Girls and Boys by Blur stuck in my head now?